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Instacart Plus

Free delivery on orders over $35, reduced service fees, and credit back on pickup orders.

Cost Breakdown

Monthly

$10

Yearly

$99

5 Years

$599

10 Years

$1,199

Reality check: Over the next decade, you'll spend $1,199 on Instacart Plus. That's equivalent to 80 meals out, or 24 books.

Last updated: 2025-01Report outdated price

Before You Subscribe

Known Issues

Pricing IssueSignificant Issue

Items on Instacart are often marked up compared to in-store prices, sometimes by as much as 20%. These markups are not always clearly disclosed per item.

Own vs Rent Calculator

See what you could own instead of renting access

Time subscribed5 years
1 year5 years10 years

Total spent on Instacart Plus

$599.4

$9.99/mo × 12 months × 5 years

What you could OWN instead:

Perpetual License

$100 each

5

apps

Open Source (free)

Free

apps

Subscription

You own: 0

Stop paying = lose access

Buying

You own: 5+

Yours forever

The subscription trap: After 5 years, you've spent $599.4but own nothing. Cancel anytime and it's like you never subscribed. With ownership, you build a collection that lasts.

Instead, You Could Buy

With $10/month, here's what you could own instead:

  • 1 week of groceries per year (~$100)
  • 1 year: A high-quality slow cooker (~$80)
  • After 10 years: $1,198 in grocery savings

Cancellation

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Own It Instead (No Subscription)

These one-time purchases can replace your Instacart Plus subscription forever:

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